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Brainstorming with an expert, Matt Nelson

Betterific

In this installment of “Brainstorming with an [innovation] expert” we invite Matt Nelson from Hyundai. Matt Nelson (MN): I dropped out of college in 2005 and spent several years driving trucks across the country. From there, Marketing works its magic on developing advertising campaigns, pricing and distribution channels.

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When innovation led to a reversal of fortunes

hackerearth

It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. Mac’s unique features were shadowed by the premium price.