“Embrace Open Innovation or be Destroyed by it…” – A Case Study on Lego & Bagels
Qmarkets
JULY 8, 2017
(Mugglestone, 2005) Now if this task were to be attempted using a contemporary Idea Management platform , it could be completed in days rather than decades. Lego have historically applied this principle with great success, and this is key to them maintaining a position of relative market security and organisational legitimacy.
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