The Real Story Behind an Innovation
IdeaScale
JANUARY 18, 2018
In 1982, designer Hartmut Esslinger was hired by Apple. His job was to create a unified “design language” for the company, so you could spot Mac products from a mile away. ’ It was very similar to Esslinger’s designs, a screen you could write on, a standalone portable computer. Meet the MacPhone. It was a mess.
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