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Spotting Innovation Opportunities

ITONICS

It is an advantageous space to innovate and grow in and builds the starting point for the development of ideas for products, services or new business models. In addition to transforming a whole industry, disruptive business models also push and promote paradigm changes. Is there a pattern for disruption & breakthroughs?

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When innovation led to a reversal of fortunes

hackerearth

Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Disruption just wasn’t working for the Billund-based company. It is a story of disruptive innovation. Source: [link]. He stabilized the business.