“Embrace Open Innovation or be Destroyed by it…” – A Case Study on Lego & Bagels
Qmarkets
JULY 8, 2017
Using the right innovation (tool) for the job. Arguably, the principle of Open Innovation was utilized for the first time by Professor James Murray in 19th Century Oxford, England. A History of Open Innovation. The Innovation Gamble. Lindegaard, 2010). Lego – Bankruptcy.
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