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Five Ways to Fight the Inertia Holding Back Innovation

New Markets Advisors

They assume that the customers who are buying their products today will continue to buy from them as long as they do a reasonable job keeping up with the competition. It faced stiff competition from Oral-B and Philips, who collectively account for 85% of the U.S. Companies often mistake inertia for loyalty. Take Quip as an example.

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In defense of industry-agnostic innovation management

David Marks

Companies get away with it because most of the time the competition does indeed comes from existing players. Back in 2006 the duo reigned supreme in the mobile phone market. Had these companies a culture of learning, openness, and cooperation something of the following would have occurred. A ‘better the devil we know’ attitude.

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Why take an industry-agnostic approach to innovation

David Marks

Companies get away with it because most of the time the competition does indeed comes from existing players. Back in 2006 the duo reigned supreme in the mobile phone market. Had these companies a culture of learning, openness, and cooperation something of the following would have occurred. A ‘better the devil we know’ attitude.

article thumbnail

In defense of industry-agnostic innovation management

David Marks

Companies get away with it because most of the time the competition does indeed comes from existing players. Back in 2006 the duo reigned supreme in the mobile phone market. Had these companies a culture of learning, openness, and cooperation something of the following would have occurred. A ‘better the devil we know’ attitude.