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How much is innovation costing your organization?

Innovation 360 Group

A tangible example is Tesla, where Elon Musk gave away patents to grow the electrical car market instead of fighting against all car manufacturers. The fast-moving consumer goods (FMCG) and consumer electronics industries are examples of where this is done well. An excellent example is the App Store in Apple.

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In defense of industry-agnostic innovation management

David Marks

For example, technology scouting firms assist companies making sense of new technological developments relevant to them. Take Nokia and Blackberry as an example. Back in 2006 the duo reigned supreme in the mobile phone market. There is clearly a need for industry specific innovation services. And these exist. Say no more.

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Why take an industry-agnostic approach to innovation

David Marks

For example, technology scouting firms assist companies making sense of new technological developments relevant to them. Take Nokia and Blackberry as an example. Back in 2006 the duo reigned supreme in the mobile phone market. There is clearly a need for industry specific innovation services. And there are. Then came the iPhone.

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In defense of industry-agnostic innovation management

David Marks

For example, technology scouting firms assist companies making sense of new technological developments relevant to them. Take Nokia and Blackberry as an example. Back in 2006 the duo reigned supreme in the mobile phone market. There is clearly a need for industry specific innovation services. And these exist. Say no more.