Tullio Siragusa
AUGUST 14, 2023
Example: Alan Mulally, former CEO of Ford, originally hailed from Boeing, a completely different industry. When he took the reins at Ford in 2006, the company was facing dire financial straits. Example: Satya Nadella, the CEO of Microsoft, isn’t just known for his tech prowess but also for his remarkable communication skills.
IdeaScale
FEBRUARY 26, 2019
The word “crowdsourcing” was first used in 2006 and in the context of Flickr. Oftentimes, companies can use crowdsourcing to ideate for a new product or product name ideas, such as the chip company Frito Lay with new chip flavor contests. Another example is a business that outsources its software needs to a software firm.
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Innovation 360 Group
FEBRUARY 20, 2020
A tangible example is Tesla, where Elon Musk gave away patents to grow the electrical car market instead of fighting against all car manufacturers. The fast-moving consumer goods (FMCG) and consumer electronics industries are examples of where this is done well. An excellent example is the App Store in Apple.
BrainZooming
OCTOBER 13, 2015
There’s a fun example, however, of what might be considered a double idea steal in the marketplace via Snickers wrappers. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” In 2006, Snickers switched its logo out in an advertising campaign.
David Marks
OCTOBER 27, 2017
For example, technology scouting firms assist companies making sense of new technological developments relevant to them. Take Nokia and Blackberry as an example. Back in 2006 the duo reigned supreme in the mobile phone market. There is clearly a need for industry specific innovation services. And these exist. Say no more.
David Marks
OCTOBER 27, 2017
For example, technology scouting firms assist companies making sense of new technological developments relevant to them. Take Nokia and Blackberry as an example. Back in 2006 the duo reigned supreme in the mobile phone market. There is clearly a need for industry specific innovation services. And there are. Then came the iPhone.
IdeaScale
FEBRUARY 26, 2019
The word “crowdsourcing” was first used in 2006 and in the context of Flickr. Oftentimes, companies can use crowdsourcing to ideate for a new product or product name ideas, such as the chip company Frito Lay with new chip flavor contests. Another example is a business that outsources its software needs to a software firm.
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