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In defense of industry-agnostic innovation management

David Marks

Back in 2006 the duo reigned supreme in the mobile phone market. Sales would lean on their channels to ensure better exposure to the new product. Further the company should have a balanced portfolio of projects across different innovation horizons, and various areas of its value chain. But it isn’t the only ingredient.

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Why take an industry-agnostic approach to innovation

David Marks

Back in 2006 the duo reigned supreme in the mobile phone market. Sales would lean on their channels to ensure better exposure to the new product. Further the company should have a balanced portfolio of projects across different innovation horizons, and various areas of its value chain. But it isn’t the only ingredient.

article thumbnail

In defense of industry-agnostic innovation management

David Marks

Back in 2006 the duo reigned supreme in the mobile phone market. Sales would lean on their channels to ensure better exposure to the new product. Further the company should have a balanced portfolio of projects across different innovation horizons, and various areas of its value chain. But it isn’t the only ingredient.