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How Should Your Business Find the Next Big Thing?

IdeaScale

In pop culture, the story of innovation is sudden as a brilliant idea arrives in a flash of genius. If you take every product even companies most celebrated for innovation have ever taken to market, you won’t find a very high batting average of success. Disruptive or incremental innovation?

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PLAYING IT SAFE IS THE MOST DANGEROUS THING YOU CAN DO

Innovation 360 Group

Companies disappear all the time without a word, due to changing cultural values, changing technology, or changing audience demographics. One , these companies operated in highly regulated markets. Tiny startups are restructuring of entire industries when they exploiting existing market failures to serve new customer needs.

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50 what-if questions to reimagine the future

Board of Innovation

Smart assistants like Alexa (Amazon), Google Assistant (Google) or Siri (Apple) are the first mass-market examples of how voice interfaces could look like in the future. For example, Spotify offers personalized playlists reflecting the cultural music of users’ heritage, based on their DNA test (provided by Ancestry).

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50 what-if questions to reimagine the future

Board of Innovation

Smart assistants like Alexa (Amazon), Google Assistant (Google) or Siri (Apple) are the first mass-market examples of how voice interfaces could look like in the future. For example, Spotify offers personalized playlists reflecting the cultural music of users’ heritage, based on their DNA test (provided by Ancestry).