Innovation Strategy – Pat McGauley and a New Beer in Town
BrainZooming
JANUARY 27, 2016
” Pat credited InBev (which merged with Anheuser-Busch in 2008) with introducing the idea of renovation to the organization. The innovation team spent 15% of its time on core brand renovation to enhance competitiveness. . “Renovation is putting new coats of paint on big brands.”
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