Innovation Strategy – Pat McGauley and a New Beer in Town
BrainZooming
JANUARY 27, 2016
He reported that packaging innovation was more difficult to develop than liquid innovation. Based on comments he made regarding working with retailers on in-store shelving, product innovation may have been easier because it might lead to a fight for shelf space. They didn’t need an inauthentic version from Anheuser-Busch.
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