How To Lead Through Crisis
Innovation Excellence
MAY 13, 2020
That’s certainly how it felt to me in November, 2008, when I was leading a media company in Kyiv. Chan Kim and Renée Mauborgne popularized the notion of a Blue Ocean Strategy , which focuses on new markets, rather than fighting it out in a “red ocean” filled with rabid competition. Look For Dead Sea Markets. In their 2005 book, W.
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