Why B2B Marketers Were More Innovative 10 Years Ago
Brunner
MAY 29, 2019
Around 2009, I was asked for my top trends related to B2B marketing. I was bullish on visual recognition applications (augmented reality) for product demos and training, pushing data analytics beyond campaign metrics, and leveraging third party data to drive insights. It was about engagement and results, not just final KPIs.
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