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Origin Story: How IdeaScale Grew from a Simple Idea to a Leading Idea Management Company

IdeaScale

IdeaScale provides this space with a cloud idea management platform that has helped businesses and customers connect in a way that is truly engaging. million users, IdeaScale’s software lets organizations involve customers and the general public to engage with leaders. Request a demo to see it in action. Where It All Began.

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Why B2B Marketers Were More Innovative 10 Years Ago

Brunner

Around 2009, I was asked for my top trends related to B2B marketing. I was bullish on visual recognition applications (augmented reality) for product demos and training, pushing data analytics beyond campaign metrics, and leveraging third party data to drive insights. It was about engagement and results, not just final KPIs.