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IDEA 2009: An Interview with Thomas Malaby

Boxes and Arrows

As IDEA 2009 draws closer, the IA Institute is conducting a series of interviews with the speakers for the conference. The rise of digital technologies poses many challenges and opportunities for ethnographic research. Can you describe how your research process was structured for this writing effort? especially the Bay Area).

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The new ROI for digital innovation

Paul Hobcraft

Innovation has had a bigger brother moving into the house next door; Digital Technology and between them, they have been busily knocking the walls down, to share the future going forward. Data specific, technology driven, innovation invigorating. The two have become interlinked, you seem to always need the one to respond to the other.

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How to Keep Innovating in an Economic Downturn

Innov8rs

As McKinsey points out , organizations that focused on innovation even during the 2009 crisis, outperformed the market average by 30% and their growth continued to accelerate the following years as well. Organizations should make changes in their strategy, governance, engagement, and incentives.

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How to Boost Innovation by Recycling Existing Ideas

IdeaScale

This lightweight, technologically proficient reinvention of existing MP3 players was an global phenomenon that has since sold more than 400 million units since 2001. Similar innovation strategies can be noted within all fields of industry; from the technology sector to the entertainment industry. ” The end result was a 6.5

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Why B2B Marketers Were More Innovative 10 Years Ago

Brunner

Around 2009, I was asked for my top trends related to B2B marketing. I was also passionate about mobile video as a way to create impactful content, mobile-first approaches to customer journeys and gamification for engagement. It was about engagement and results, not just final KPIs. There weren’t a lot of standards yet defined.

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Why are innovation ecosystems important?

Paul Hobcraft

Recently, I presented my framework to the GIMI think tank GIMI was initiated by a worldwide group of chief innovation officers, innovation executives, academics and consultants in 2009. Technology Scouting and External Technology Integration: Description: Engage in technology scouting to identify cutting-edge innovations externally.

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How best to use innovation to fight corruption: 2 Case Studies

Idea to Value

Some initiatives like the Whistleblowing Helpline in South Africa and TRIMS app in Nigeria (to map transport blockades asking for bribes) are already having an effect, and using technology with a centralised database allows people to quickly report and track offenses. Case Study 1: Afghanistan Police being paid to their mobile phone.