2010 Advertising Brainstorming Product Development 
Betterific
AUGUST 8, 2016
In this installment of “Brainstorming with an [innovation] expert” we invite Matt Nelson from Hyundai. In the interview below, you’ll get a tremendous window into the world of innovation and product development. MW: Do you believe in/use a specific product development/innovation process?
hackerearth
MAY 12, 2017
Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. That is the lesson learned at Lego — just in time,” says David Robertson, Professor of Practice teaching Innovation and Product Development at Wharton. Then, Microsoft invested $150 million (!)
Expert insights. Personalized for you.
40 
Let's personalize your content