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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

And this could be due to one very large presence that stands between you: your agency. You’ll probably remember Steve Jobs releasing the first ever iPad back in 2010. Marketing and advertising agencies have long been the purveyor of ideas. And suddenly, despite all the above, it doesn’t quite land the way you expected it to.

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Business model creation and innovation in China: not just copycats.

The BMI Lab Blog

We can summarize their business approach in the following points: The Chinese customers are avid buyers of technology. Lean value” focus: This approach is supported by the nature of the market. In 2010 Taobao had close to 80% of the C2C market in China, entirely displacing eBay. How do Chinese innovators work?