2011 Brainstorming Technical Review Underperforming Technical Team 
Stephen Shapiro
AUGUST 29, 2022
As you read this and the other chapters, please remember that this book was published back in 2011. For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. But I completely forgot to include the introduction.
Moves the Needle
AUGUST 14, 2018
When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. Design thinking is a step above “customer development” because it takes a real human approach to getting to the root of an intrinsic problem. Competition is now global.
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