Stephen Shapiro
AUGUST 29, 2022
As you read this and the other chapters, please remember that this book was published back in 2011. For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. But I completely forgot to include the introduction.
hackerearth
MAY 12, 2017
That is the lesson learned at Lego — just in time,” says David Robertson, Professor of Practice teaching Innovation and Product Development at Wharton. Then 3DS was released in 2011. If you thought GameCube was bad, Wii U was worse. His book Brick by Brick is a must read.). Nintendo released Wii U in 2012.
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Moves the Needle
AUGUST 14, 2018
Design thinking is a step above “customer development” because it takes a real human approach to getting to the root of an intrinsic problem. Many large organizations tend to stop after prototyping solutions that indicate desirability, and subsequently revert to traditional development methodologies.
Boxes and Arrows
SEPTEMBER 7, 2011
Bad experience. Indi Young developed this technique and detailed it in her book Mental Models (Rosenfeld Media, 2008) [2]. Brainstorming Alignment diagrams serve as an excellent stimulus for a workshop or brainstorming session. Designers have the skills to creatively brainstorm and lead such sessions. Footnotes. [1]
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