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What is innovation management and why your organization needs it

hackerearth

It’s about imagining, mobilizing, and competing in new ways,” says Idris Mootee, author of Design Thinking for Strategic Innovation. Source: Dr. Linda Beltz, organizational structures for open innovation, 2011. The focus area (new markets, new uses, the source of ideas, line extensions, product development, etc.)

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What is innovation management and why your organization needs it

hackerearth

It’s about imagining, mobilizing, and competing in new ways,” says Idris Mootee, author of Design Thinking for Strategic Innovation. Source: Dr. Linda Beltz, organizational structures for open innovation, 2011. The focus area (new markets, new uses, the source of ideas, line extensions, product development, etc.)

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33 Routes to Open Innovation

Open Innovation EU

This approach could also have been placed underneath the funnel: co-design usually happens with both partners and customers and is meant to have a more human-centered design approach in your R&D-funnel. It has become a main topic of research within design thinking. More info: Steen, Manschot & De Koning (2011).