Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go
BrainZooming
OCTOBER 13, 2015
In 2011, Diet Coke switched its logo placement on cans, expanding the primary logo beyond the can’s surface, resulting in a partial representation of the logo. In a recent creative thinking workshop, we spent significant time discussing how to enable consumers to customize and personalize a product.
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