Pivotal Innovation Management: The Past, Present, and Future of 180° Business Changes
Qmarkets
MARCH 16, 2018
Another example I like to present is Nintendo, originally a purveyor of handmade playing cards, attempted to enter a number of new markets due to the fact that consumer interest in playing cards had decreased substantially. Rising competition from Apple and Google caught Nokia out of position and led to near-bankruptcy in 2012.
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