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Learning to be Innovative – Future Building’s Crucial Role in Driving Innovation Impact

Imaginatik

Nearly all of their brands were struggling with stagnant or declining market share. But a time-consuming scenario planning process brought them no closer to salvation. Both are integral components of the visionary innovator’s creative process. They thought they needed a new growth strategy. Ecosystem Scanning.

Learning 100
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Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

Each year businesses spend an aggregate of $40B on market research. But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. Customer Co-Creation: A Deeper Path to Empathic Understanding.