Destination Innovation

JULY 5, 2017

David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. In 2012 Lego launched ‘Lego Friends’ with a more realistic ‘mini-doll’ Sales to girls tripled.

Innovation 179

Innovation Video Study Culture 179

Imaginatik

JANUARY 13, 2017

Nearly all of their brands were struggling with stagnant or declining market share. For starters, you can crowdsource clues from elsewhere in your own organization. At most large corporations, if there’s a groundbreaking new technology or market trend, someone is aware of it. They thought they needed a new growth strategy.

Learning 100

Learning Innovation Trends Innovation Programs 100

Planview

FEBRUARY 2, 2016

Welcome to Spigit’s weekly roundup of innovation links, where we feature a carefully curated selection of our favorite content on innovation, crowdsourcing, and more from around the web. The skinny: Uber launched in London in mid-2012. How do you Crowdsource Innovation? Here are 10 new discoveries from this past week.

Crowdsourcing 58

Crowdsourcing CTO Technical Review Innovation 58

Legacy Innovation Group

APRIL 1, 2019

Each year businesses spend an aggregate of $40B on market research. There are several different forms of B2C co-creation, including open crowdsourcing, co-creation workshops, open-source software code, mass customization, and customer-generated content. Customer Co-Creation: A Deeper Path to Empathic Understanding.

Crowdsourcing 40

Crowdsourcing Engagement Design Examples 40

IdeaScale

JANUARY 31, 2017

A 2012 study found that companies that allocated about 70% of their innovation activity to core initiatives, 20% to adjacent ones, and 10% to transformational ones outperformed their peers. With aggressive marketing to dentists and common Americans, Listerine became a runaway success in the 1920’s as a treatment for chronic bad breath.

Product Innovation 100

Product Innovation Innovation Technical Review Disruption 100

Board of Innovation

JUNE 5, 2022

Smart assistants like Alexa (Amazon), Google Assistant (Google) or Siri (Apple) are the first mass-market examples of how voice interfaces could look like in the future. Currency – the bills and coins you carry in your wallet and your bank account – is founded on marketing. Imagine services that listen to your users (all the time?),

Artificial Inteligence 52

Artificial Inteligence Data Examples Trends 52

hackerearth

SEPTEMBER 15, 2017

Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya LeanStack Founder and creator of the Lean Canvas, Ash Maurya, tells you how startups can find the product/market fit by following a systematic process based on innovative approaches based on innovative approaches such as Lean Startup and Bootstrapping.

LEAN 12

LEAN Entrepreneurship Innovation Case Study 12