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When innovation led to a reversal of fortunes

hackerearth

Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Disruption just wasn’t working for the Billund-based company. It is a story of disruptive innovation. Source: [link]. He stabilized the business.

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Creative Construction – Book review

The Inovo Group

The key concept presented is to identify four fundamental categories of innovation: Routine Innovation – Leverages a company’s existing technological competencies and fits with its existing business model. Disruptive Innovation – Requires a new business model but not a technological breakthrough.