A Beginner’s Guide to Web Site Optimization—Part 2
Boxes and Arrows
JANUARY 29, 2015
At a high level, I suggest a weekly or bi-weekly optimization planning session to perform the following activities: Review ongoing tests to determine if they can be stopped or considered “complete” (see the boxed section below). Review data sources and brainstorm new test ideas. Step 3: Design and develop the test.
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