What is innovation management and why your organization needs it
OCTOBER 16, 2017
Understanding Innovation Management. An innovation process “connects upstream idea valuation to downstream production and release to market.” Once a well-defined innovation strategy that aligns with business goals is in place, the next step will entail managing it effectively. Like any business function, innovation can be managed. Innovation Management is about more than just planning new products, services, brand extensions, or technology inventions.