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As Geoffrey Moore [2] has pointed out, breakthrough innovations need to “cross the chasm” between the initial customers and the majority of the market. Actively managing the market introduction therefore increases significantly the likelihood of success for radical innovations. More and more, Enterprise 2.0/Social

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IDC predicts that by 2018 more than 50 percent of large enterprises – and more than 80 percent of firms with advanced digital transformation strategies – will create and/or partner with platforms. Adapted from: https://nbry.wordpress.com/2014/06/27/massive-platforms-for-cocreation-the-new-normal-22/.

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