Balancing Innovation via Organizational Ambidexterity – Part 3
Integrative Innovation
AUGUST 1, 2014
The funnel describes the main stages and gates every idea has to pass through on its way to a product, service or business model innovation. Typically, the first stage of an innovation funnel is “ideation”, the last one “market launch”. Ideation : Ideas for innovation in products, services and business models are generated.
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