Key Innovation Issues for 2016 and Beyond
Integrative Innovation
JANUARY 27, 2016
But even participating in other firms’ ecosystems can be highly attractive, as demonstrated by e.g. several app developers. Adapted from: https://nbry.wordpress.com/2014/06/27/massive-platforms-for-cocreation-the-new-normal-22/. Not every company has the capability and influence to act as an orchestrating platform builder.
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