2015 CTO Disruption Marketing 
The Inovo Group
OCTOBER 16, 2019
Independent reporting – They were independent of core corporate functions like R&D, Marketing, and Business Development. They reported directly to the CTO. Most corporate business functions – new product development (NPD), quality, sales, R&D, marketing, etc.
Corporate Innovation
SEPTEMBER 21, 2015
Björn Heinz, investment manager at BASF Venture Capital, summarizes his group’s mission as “identifying and supporting startups that are developing disruptive innovations which can be of great long-term benefit to BASF’s business units or R&D units, and providing adequate financial return to the corporation.”.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Corporate Innovation
SEPTEMBER 21, 2015
Björn Heinz, investment manager at BASF Venture Capital, summarizes his group’s mission as “identifying and supporting startups that are developing disruptive innovations which can be of great long-term benefit to BASF’s business units or R&D units, and providing adequate financial return to the corporation.”.
Corporate Innovation
SEPTEMBER 21, 2015
Björn Heinz, investment manager at BASF Venture Capital, summarizes his group’s mission as “identifying and supporting startups that are developing disruptive innovations which can be of great long-term benefit to BASF’s business units or R&D units, and providing adequate financial return to the corporation.”.
Expert insights. Personalized for you.
53 
Let's personalize your content