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Why We Are Entering A New Innovation Era.

Paul Hobcraft

One of the implications is this growing recognition that innovation is rarely succeeding in isolation but it is growing on a more highly dependent type of complementary innovation, a collaborative network, working around this new emerging innovation to deliver a more connected, radical experience, requiring innovation ecosystem management.

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Moving innovation even more in 2016

Paul Hobcraft

Design is increasingly to the fore in many organizations. We do need to blend it in and fuse it with other techniques, so to sort out where it fits within the innovation mix and valuing it for its ‘added’ worth to transform information into achieving tangible outcomes. • Innovation design needs both. •