2015 Idea Management Innovation Processes Product Innovation 
ITONICS
AUGUST 23, 2018
A good example is the case of Toyota, where the leadership encourages innovation by eliminating some of the pressure for short-run returns. Toyota’s decade-long investment in its brand Prius eventually resulted in creating a reputation for the company as a respected product innovator. Centralized R&D Unit.
ITONICS
AUGUST 23, 2018
A good example is the case of Toyota, where the leadership encourages innovation by eliminating some of the pressure for short-run returns. Toyota’s decade-long investment in its brand Prius eventually resulted in creating a reputation for the company as a respected product innovator. Centralized R&D Unit.
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