Remove 2015 Remove Innovation Remove Marketing Remove Strategic Thinking
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Think Your Business Will Exist in 10 Years?

BrainZooming

” Outgoing Cisco CEO, John Chambers, told the company’s customers that in 2015. Three years hence, is your leadership team challenging itself to think, plan, and innovate strategically to land on the right side of future success? Download your FREE copy of Disrupting Thinking.

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Innovation Strategy – 4 Examples Where NOT Acting Might Be Smarter

BrainZooming

Based on several stories last week extolling the benefits of being “lazy” when it comes to innovation strategy, you would think the LAZY days of summer are here a few weeks early (at least in the northern hemisphere). 4 Examples Where NOT Acting Might Be a Smarter Innovation Strategy. Yet, consider these stories.

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Innovation Strategy – Pat McGauley and a New Beer in Town

BrainZooming

What’s the story on the innovation strategy for beer? The Kansas City American Marketing Association monthly lunch addressed that question. Former Vice President of Innovation at Anheuser-Busch, Pat McGauley , shared stories of his past twelve years creating the company’s innovation team. Pat formed two innovation teams.

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Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go

BrainZooming

The campaign continued in 2015. In September 2015, Snickers introduced new packaging, replacing its brand name on candy bar wrappers. Innovation Strategy to Grow Your Business? Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?

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Strategic Planning in a Dancing Landscape

MSSBTI

To this point, you relied on rational thinking and analysis. All you had to pay attention to was perhaps a few competitors and partnerships, and your market was fairly stable. Now you have many products across multiple markets and numerous partners and when you make a decision your competitors are countering.

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Creative Thinking – 5 Ideas for How to Make Money from Your Passion

BrainZooming

Charles Westcott (@TaichiCharlie) November 26, 2015. We haven’t tackled that topic previously, so the first creative thinking move was sketching out a matrix comparing the degree someone is able to express a personal creative version versus how much they are getting paid for it. This strategy focuses on marketing and distribution.