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The Case for Dual Innovation

Tim Kastelle

The first time I was advocating the idea of a dual innovation approach, here also referred to as organizational ambidexterity, is now more than 5 years ago. Similarly, about 70 percent of disruptive innovators also lean toward a more centralized approach. Accenture: 2015 US Innovation Survey.

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The Case for Dual Innovation

Integrative Innovation

The first time I was advocating the idea of a dual innovation approach, here also referred to as organizational ambidexterity, is now more than 5 years. Similarly, about 70 percent of disruptive innovators also lean toward a more centralized approach. Accenture: 2015 US Innovation Survey. Source: Accenture.