11 female innovation leaders share their definition of innovation
Idea to Value
MARCH 7, 2022
In 2016, I wrote the article What is innovation? Beyond data-driven processes, focus on their human potential in terms of creativity and emotions: empathy, intuition, collaboration,… to create innovative solutions that emotionally connect with consumers. Rita McGrath. Tiffani Bov a. Natalie Nixon. Whitney Johnson. Gaia Grant.
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