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Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company

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At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Creating the Culture. When creating the new culture, think “lowercase b.”

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Leadership Training – Walmart Hopes for Big Impact

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Various factors, however, such as costs, regulations, perceived employee indifference, cultural barriers and other issues can stop leaders from acting as if they believe better off employees are better for their organization. By incorporating training in fundamentals, brand culture, and marketplace trends, Walmart is smart.