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Mapping the customer journey is the top driver for digital transformation

Paul Hobcraft

A recent Altimeter report “ the 2016 State of Digital Transformation ” discusses these problems, along with many others. Knowing the why of your customers is something that keeps many marketing and C-level executives up at night. Link to the Altimeter Report “The 2016 State of Digital Transformation”.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. The ‘point-of-the-spear’ for many companies, especially those in B2C businesses, is the digitalization of marketing and customer relationships.