Mapping the customer journey is the top driver for digital transformation
Paul Hobcraft
NOVEMBER 22, 2016
A recent Altimeter report “ the 2016 State of Digital Transformation ” discusses these problems, along with many others. With the runway for disruptive technologies still ahead (e.g., Link to the Altimeter Report “The 2016 State of Digital Transformation”. The vital map of the customer journey. In summary.
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