Innovation 360 Group

FEBRUARY 20, 2020

Recapture your innovation investments. Three actions you can take to improve your innovation ROI. Too many companies see ‘innovation’ as something abstract from solving real problems and creating real value. Linking innovation investment to value is easier when companies know where to look.

Innovation 52

Innovation Roadmap Marketing Competition 52

New Markets Advisors

DECEMBER 10, 2018

When it comes to innovation, one of the biggest impediments is also one of the most frequently overlooked: inertia. They assume that the customers who are buying their products today will continue to buy from them as long as they do a reasonable job keeping up with the competition. Companies often mistake inertia for loyalty.

Innovation 40

Innovation Strategy Strategy Roadmap 40

New Markets Advisors

MARCH 26, 2019

I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. Lower risk or increase access ?—?Consumers

Technical Review 49

Technical Review Survey Marketing Study 49

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