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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

The Largest Agency Market North America Market size : The advertising market in North America was valued at over $200 billion in 2020, with a projected growth rate of 2–3% in the coming years. Competition: The advertising and communications industry in North America is highly competitive, with many players vying for market share.

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Future Trends 2021: Purpose & Co-creation

Be-novative

They will need to start working on the project earlier on, within the innovation phase, facilitating ideation and using design thinking techniques to ensure that the best ideas are chosen and are developed into products that generate value through the right project management approaches”. LEADERSHIP?—?In

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