When innovation led to a reversal of fortunes
hackerearth
MAY 12, 2017
Many of its outside-the-box experiments—LEGO theme parks, TV shows, clothing, accessories, electronic toys, learning centers, and Harry Potter- and Star Wars-based toys—failed. That is the lesson learned at Lego — just in time,” says David Robertson, Professor of Practice teaching Innovation and Product Development at Wharton.
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