Remove 2020 Remove Marketing Remove Open Innovation Remove Radical Innovation
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What is innovation, and how can it benefit your company?

mjvinnovation

For many companies, innovation means taking products and services and changing them in detail: color, shape, features, size, etc. However, this form of incremental innovation alone does not work anymore in many markets. In summary, innovation is always a big challenge – it needs to be understood, first, and foremost.

Company 40
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When innovation led to a reversal of fortunes

hackerearth

It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. The company encourages open innovation via Lego Ideas.