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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. Google plans to drop third-party cookies by the second half of 2024 as part of an increasing focus data privacy and security.

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Top 10 yet2 Blog Posts of 2018

Yet2

Our team wrote a number of widely read blog posts in 2018, spanning the topics of artificial intelligence (AI) and machine learning, adjacency in tech scouting, startups and their comparative value proposition, anonymous searches in tech scouting and more. AI and Machine Learning Blog Posts. Here’s a recap of those blog posts.

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IoT-based fleet and equipment management solution: The future of logistics and supply chain

Acuvate

An enormous amount of data, ranging from fuel consumption levels, frequency of maintenance cycles, and codes for engine diagnostics to the near real-time vehicle location, delivery ETAs, in-vehicle passenger toll, and driver performance, needs to be collected and analyzed for ideal fleet management.

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Consumer Bots Strategy for CPG Marketing

Acuvate

Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.

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Introducing Our Next-Gen AI Innovation Management Capabilities

Qmarkets

However the next-gen AI features that we’re rolling out across 2024 can have an even more dramatic impact on the way our clients utilize our software to generative innovation impact. This can include details about your market, industry, competitors, products, and more.