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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. Google plans to drop third-party cookies by the second half of 2024 as part of an increasing focus data privacy and security.

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Consumer Bots Strategy for CPG Marketing

Acuvate

Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.

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The Road to Innovation: Capricorn’s Idea Management Journey in the Automotive Aftermarket Industry

Qmarkets

Just over a year ago, Capricorn launched its first ever idea management platform, with Qmarkets software as the engine. More parts are becoming software-controlled , and the transition to electric vehicles (EVs) has introduced its own set of radical challenges. “Many of them are a husband and wife team.

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Introducing Our Next-Gen AI Innovation Management Capabilities

Qmarkets

However the next-gen AI features that we’re rolling out across 2024 can have an even more dramatic impact on the way our clients utilize our software to generative innovation impact. This can include details about your market, industry, competitors, products, and more.

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Top 10 yet2 Blog Posts of 2018

Yet2

Hence the need to engage a partner like yet2 to conduct an anonymous technology search or due diligence inquiry. Patents and applications are also classified using one or more standardized classification codes. The global personal care product market is forecasted to reach more than $650 billion by 2024.

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IoT-based fleet and equipment management solution: The future of logistics and supply chain

Acuvate

An enormous amount of data, ranging from fuel consumption levels, frequency of maintenance cycles, and codes for engine diagnostics to the near real-time vehicle location, delivery ETAs, in-vehicle passenger toll, and driver performance, needs to be collected and analyzed for ideal fleet management.