Remove Advertising Remove Airlines Remove Innovation Management Remove Marketing
article thumbnail

Why you need extreme constraints to fuel innovation

hackerearth

They talk about Zappos, Southwest Airlines, and Aravind Eye Hospitals to drive home the point about turning a constraint, such as resource, time, and method, into a winning opportunity. CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising.