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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

By leveraging big data analytics and artificial intelligence (AI), coupled with strong creative thinking, businesses can gain powerful insights that help them improve operations, identify new market opportunities, and create better customer experiences. First, they have their commercial forecast in terms of sales and strategies.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.