Tullio Siragusa

JULY 25, 2022

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. The success of Alex’s company, Pet Markt Co, was a combination of creativity, data, and automation.

Data 118

Data Creativity Technical Review Innovation 118

Idea to Value

MARCH 11, 2016

In 2013, I wrote a breakthrough article on the nascent examples of computers beginning to generate ideas in a way similar to human creativity. Here I revisit the article with all-new evidence showing how close we are to artificial creativity. Big data, predictions and instant experimentation.

Creativity 100

Creativity Big Data Data Technical Review 100

mjvinnovation

FEBRUARY 18, 2020

The companies most tuned to this movement have designed Growth Marketing strategies, which bring together a series of marketing-oriented experiments and tests aimed at exponentiality. In the Approach to Growth Marketing, professionals make decisions that are based 100% on data. Creativity. Enjoy technology.

Marketing 52

Marketing Data Big Data Study 52

Innovation in Practice

JANUARY 12, 2018

When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever comes to their mind – brainstorming. This is how Mark McGuinness defines the term: “‘Brainstorming’ is such a common word that it’s often used to describe any meeting or conversation designed to generate ideas.

Brainstorming 55

Brainstorming Innovation Idea Generation Creativity 55

Tullio Siragusa

FEBRUARY 13, 2023

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

Artificial Inteligence 118

Artificial Inteligence Company Competition Trends 118

The Inovo Group

OCTOBER 10, 2018

Big Data and Machine Learning are enabling automated technology and business scouting and matchmaking between startups and corporations. AI-augmented creativity and discovery that enables ‘Planned Serendipity’ inherent in the Corporate-Startup relationship. Identifying and verifying the degree of fit between demands and designs.

Collaboration 40

Collaboration Technical Review Software Review Trends 40