The Remarkable Benefits of Digital Brainstorming
Qmarkets
JULY 13, 2017
The False Promise of Traditional Brainstorming. In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. published a book called "Your Creative Power" in which he shared his secrets. There is, however, a big problem with Osborne's idea of brainstorming: It doesn’t work!
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